The misconception that many promoters have is that having a popular name, flashy promotional flyer and celebrity headliner is enough to sell tickets. Contrary to that belief, promoting a success party requires a lot of planning, networking, sleepless nights, dedication, and most importantly, attention to details. The underlining reason why a lot of events are not successful is because they allow personal and other insignificant things to serve as a distraction. That is why, their main objectives should be to: maximize earning potential, create a following of “happy campers” and establish a reputation that is associated with quality events.
Dos
1. Create a plan detailing how you will go about marketing your event
2. Get all agreements with the venue’s owner in writing
3. Arrive to your event on time and spend a few minutes greeting partygoers at the door.
4. Socialize with random individuals at your event instead of your close friends and family members
5. Hire security personnel’s with experience in crowd control and check their references
6. Walk with a signed copy of the contract between you and the venue’s owner in the event he/she decides to violate the agreed terms and conditions
7. Encourage the graphic artist designing your promotional flyer to make the time, date and entrance fee visibly clear. (It would be nice to include directions via car and public transportation.)
Don’ts
1. Allow yourself to get visibly intoxicated at your event
2. Isolate yourself from partygoers you don’t know
3. Inflate entrance fees more than what was advertised on your promotional flyer
4. Use your event as a platform to spread rumors or discuss other people’s dirty laundry over the microphone
5. Tolerate smoking and violent behaviors
6. Feature celebrities on your promotional flyer without knowing for a fact that they will be attending
7. Expect to pack 150 people in a club with a maximum capacity of 100.
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