I was on the Brooklyn bound number 4 train a few days ago thinking about a topic to write about for my next Blog entry. As usual, a number of topics came to mind, but I could not narrow it down to just one. After a few minutes of debating on which topic to choose, my mind drifted to a few unpleasant experiences I had while attending dancehall events. Surprisingly, those experiences had nothing to do with over priced entrance fees or sound-men excessively using profanity. It had a lot to do with the unprofessional behavior of nightclub management and their staff when handling matters concerning promoters and party-goers.
It is without question that nightclub management are often forced to take drastic measures in order to preserve their business. Whether it may be pulling the plug on an event early or giving security personals the go-ahead to remove unruly party-goers. Operating a successful night club in spite of the mountain of challenges can be taxing to a person’s emotional and physical wellbeing. However, dealing with rigid state regulations and frequent harassment from law enforcement is reason enough to consider owning/managing a club extremely stressful. So while some nightclub managers are able effectively reduce their stress levels and offer professional services to promoters. There are others that are the total opposite and could easily be described as dishonest and unprofessional.
If you should randomly select a few promoters and ask them to describe their experiences with club owners. I am almost certain that majority of them wouldn’t hesitate describe their costly experiences. Recently, a New York based promoter published an open apology to partygoers about the unprofessional conduct of the management team and staff at a popular club in Queen, New York. According to the promoter, they failed to provide adequate air conditioning (which made it extremely hot), and forced the event to end prematurely. To make matters worst, security personnel’s took it upon themselves to discard cake and other food items that were to served at the end of the event without the promoter’s permission. The promoter of that event have not published any follow-up information as to whether or not she received an apology as a result of what took place. But if you ask me, she deserve a written or verbal apology from the owners of the club and also receive reimbursement for the inconvenience.
The line which states that “any publicity is good publicity” holds absolutely no truth, because in the nightclub business, all publicity are not created equal. Therefore, voicing your concerns about the management and staff of a particular nightclub will not only guarantee a speedy apology, but could result in monetary compensation. The promoter did a honorable thing by publishing an open apology to partygoers and that is something that I would encourage other promoters to follow. Because as we all know, the most effective way to influence the way businesses do business is to hit them where it hurts: their reputation. And only then will they begin to listen and value the importance of honesty and providing an atmosphere that facilitates fun and enjoyment.
Recent Comments