Posts Tagged: Events

How to... — No Comments
28
Oct 09

Seven Dos and Don’ts of Being a Party Promoter

PhotobucketThe misconception that many promoters have is that having a popular name, flashy promotional flyer and celebrity headliner is enough to sell tickets. Contrary to that belief, promoting a success party requires a lot of planning, networking, sleepless nights, dedication, and most importantly, attention to details. The underlining reason why a lot of events are not successful is because they allow personal and other insignificant things to serve as a distraction. That is why, their main objectives should be to: maximize earning potential, create a following of “happy campers” and establish a reputation that is associated with quality events.

A promoter is as good as his/her last event, so if you are serious about leaving an impressionable mark – read the following Dos and Don’ts of being a party promoter. Continue reading →
How to... — No Comments
10
Oct 09

When and Where to Promote Your Dancehall Event In New York

soldoutEVENTPaying a graphic designer a few hundred dollars to design and print 2000 eye-catching promotional flyers is not enough to guarantee that your event will be a success since its impossible to predict the outcome any event due to elements beyond the promoter’s control. A few examples of these elements includes, but not limited to: bad weather (heavy rain, snow storm, etc.), equipment problems or the NYPD deciding to “shut things down” prematurely. Nevertheless, if you are a promoter who’s lucky enough to not fall victim to any of the above elements – having an “error free” event is just as important as executing a planned promotional campaign.For that reason, it is essential that you (promoter) carefully select the time and places that will serve as the focal points of your promotional campaign in order to increase your chances of reaping the benefits of a sold-out event.

The following includes a list of suggestions on when and where to promote your next dancehall event in New York.

Continue reading →

O.M.G — No Comments
31
Jul 09

5 Mistakes to Avoid When Promoting your Party Online

party_time_topSpamming – The quickest way to get blocked or deleted on myspace, facebook and other social networking websites is to spam your friends mailboxes and post countless bulletins. While there is absolutely nothing wrong with sending personal messages or posting bulletins – like anything else in this world that could result in an unfavorable outcome – do it with subtlety and in moderation.

Advertising Outside your Targeted Population – Most web masters charge promoters a flat fee to advertise upcoming events on their web sites. For example, dancehallcuties.com, jahblesspresents.com and straightvibes.com are based in New York, so it wouldn’t be surprising to uncover that a significant percentage of their users are from that area. Continue reading →

O.M.G — 2 Comments
24
Jul 09

Party Photographers: Pay them Fairly, On Time and In Full

photographerI came across a few popular New York based party-photography websites over the course of two weeks and to my surprise, the number one issue that they all share involves promoters not paying them fairly for their services. Under ideal circumstances, party photographers charge promoters a fee to promote events and taken pictures for publication online. But unfortunately, they are having a hard time getting paid for their services because promoters who hire them are failing to fulfill their end of the bargain. These shady promoters are notorious for making partial payments, paying whatever they feel the service is worth or simply not paying at all. Continue reading →

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