The other day I was thinking about the possible hidden motives that could explain why partygoers are increasingly becoming dancehall promoters. Naturally, the first thought that came to mind was that they are attracted to the potential to make a lot of money, but as we all know – not all motives are fueled by dollar signs. In fact, pride is typically the culprit, but for some, achieving local celebrity status with the titles “Diva, Fashionista, Goodas or Trendsetter” is the ultimate goal.
Mainstream promoters approach their craft differently; so instead of worrying about becoming local celebrities – they are more concerned with building a portfolio that is not limited to promoting parties at semi-mini-clubs (SweatBox). Continue reading →
