The other day I was thinking about the possible hidden motives that could explain why partygoers are increasingly becoming dancehall promoters. Naturally, the first thought that came to mind was that they are attracted to the potential to make a lot of money, but as we all know – not all motives are fueled by dollar signs. In fact, pride is typically the culprit, but for some, achieving local celebrity status with the titles “Diva, Fashionista, Goodas or Trendsetter” is the ultimate goal.
Mainstream promoters approach their craft differently; so instead of worrying about becoming local celebrities – they are more concerned with building a portfolio that is not limited to promoting parties at semi-mini-clubs (SweatBox). Continue reading →

Island movement in association with elevation island studios is proud to present the official premiere party for the new single “Heart Breaker” from reggae artist Donny Yardas. To be held at the exotic Spur Tree Lounge, located at 76 Orchard St, NYC (between Broome & Grand St) on Wednesday July, 9th 2008 from 6-10pm. Music by DJ Chicken spinning your favorite reggae, dancehall, soca, hip hop, club and RnB joints. Gift Bags will be provided by Style Tempo.